I had a lecture on neurobiology yesterday, and of course
Phineas Gage came up. I suppose that everyone who has ever studied any neuroscience has heard of Gage's frontal lobe, and a few too many times. If you haven't studied it, it is not worth too much reading: Gage was a railroad worker who was unlucky enough to have an iron rod driven through the front of his skull and when, remarkably, he survived, he had sustained injuries to his frontal lobe that lead to behavioural changes. He ended up a perfect illustration of simple - if not everyday - neurology, and the perfect way to fill out the first thirty minutes of the first neurology lecture in every medical school on Earth.
Because he has the same illustrative power, but in a much more pleasant way, I am sure that everyone who has studied design has studied Ettore Sottsass. His Olivetti typewriters were childish and beautiful, and his post-modernist Memphis work was clever and with a sort of sprezzatura that disguised all the decisions behind it. His work after Memphis always showed his interest in India, and the way that objects there seemed charged with emotion and ritualistic value. He tried to design without first principles to make objects that displayed this "sacrality", that were affective rather than rational and machinistic.
What has always impressed me about design is that it can be about decisions like that. Innumerable decisions, even those that seem remote from plastic considerations, mould physical objects.
Every object around us was shaped by thousands of human decisions, from the highest inspiration to the lowest detail. Perhaps Sottsass would choose to make a panel on a chair how-ever-many centimetres by just-a-few-more centimetres than you expected. Or maybe he would choose crimson for any one of a thousand reasons, with any number of influences, conscious and subconscious. And perhaps he would choose to conform to or depart from your expectations about how an object should line up with other objects of the same type.
At the highest level, he would in much of his later work try to convey an object that, in its Gestalt impression, was emotionally-charged or that felt like it that ritualistic value, the sacrality of India. But, while he made a critique of the mass-produced design to which he was a great contributor, and put all his efforts into designing to subvert it, I wonder if he ever felt that he had in a way already won. Even in the bland sheen on the mass-produced object, there is the intense humanism of thoughts, decisions, brains, frontal lobes.
